Marriott Autograph Collection
In 2009, Marriott International, Inc. ("Marriott") (NYSE: MAR) launched The Autograph Collection, a new brand within the company's global portfolio comprised of upper upscale and luxury, independent, hotels with distinctive personalities in major cities and desired destinations worldwide.
There are currently 32 hotels throughout the world within 'The Autograph Collection'.
The Autograph Collection provides Marriott with a platform for future global growth. The benefit to member properties includes tapping into Marriott's global reservations system, its powerful consumer outreach and sales and marketing platforms which have helped build Marriott into one of the world's leading hotel operators.
Marriott has been successful in developing brands across a wide spectrum of customer segments and each is uniquely positioned against a specific target segment. While there may be some cross selling opportunities, the Autograph Collection gives Marriott the ability to capture a broad audience that would not have typically considered a branded concept - appealing to guests who want to stay in independent hotels.
Each hotel is required not only to meet Autograph's discriminating product standards, but must demonstrate continued high guest satisfaction and quality assurance scores to remain part of The Autograph Collection. In addition, each hotel will go through the same hotel and operator approval processes as other Marriott full-service hotels.
The Autograph Collection is featured on Marriott.com and affiliated with Marriott Rewards, Marriott’s award-winning guest loyalty program, where guests can earn points at more than 3,000 hotels in 68 countries.